Berdine led the creative direction for Peso Pluma (2023’s #1 Global Artist) across music’s biggest stages – from a global tour to live broadcasts and award shows. He shaped the Mexican phenom’s visual identity for an international audience, subverting Catholic iconography with imagery rooted in Mayan and Mexican lore. At the Billboard Music Awards, Berdine reinforced the meaning of “Peso Pluma” (“Featherweight”) on an iconic boxing-ring stage, with his award delivered by none other than Mike Tyson.