Berdine tailored the solo debut of One Direction’s first defector, Zayn Malik. The campaign fed his global fanatics with new, intimate glimpses into the mysterious, broody artist. Berdine’s impact spanned from total artwork, identity, photography, digital, music videos (with multiple billion views), fashion collaborations, to countless fashion editorials and covers. The efforts made history, with Zayn becoming the first U.K. male artist to top Billboard at No. 1.